Cit-Dit | Textes en intégralité | IVe colloque Ci-dit

Résumé :

International audience

Citation is not only a linguistic activity but also of human’s culturals achievements in general. Multi-semiotics citation, although different from the linguistic quote includes like this one several degrees of explicitude. Its occurrence may be considered on a continuum in a scale that goes from the most literal you locate to the most discreet and diverted. The mentioning speech reuses materials either verbal or semiotic in a more or less explicit way, in terms of the image and in linguistic terms. Discourse - advertising, press titles, literary - operates at full when the addressee co-producer is aware of reused materials and of the issues that emerge from this dialogical reuse.

Citation is not only a linguistic activity but also of human’s culturals achievements in general. Multi-semiotics citation, although different from the linguistic quote includes like this one several degrees of explicitude. Its occurrence may be considered on a continuum in a scale that goes from the most literal you locate to the most discreet and diverted. The mentioning speech reuses materials either verbal or semiotic in a more or less explicit way, in terms of the image and in linguistic terms. Discourse - advertising, press titles, literary - operates at full when the addressee co-producer is aware of reused materials and of the issues that emerge from this dialogical reuse.

Mots-clés : advertising, grading scale, intersemiotic citation, literary discourse, press titles, citation intersémiotique, discours littéraire, échelle de gradation, publicité, titres de presse

Date de publication : 2009-06-11